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Press Release

Aimetis Introduces Embedded Video Analytics People Counting Application

Product supported by AXIS Camera Application Platform

Waterloo, Canada - 2010-03-24

Aimetis Corp., a global leader in intelligent IP video management software today announced the launch of the Aimetis People Counter, an embedded video analytics software application. The application will be available for use with several Axis Communications network products, including one of the most popular cameras, the AXIS P3301/-V Fixed Dome Network Camera.

The Aimetis People Counter tracks the bi-directional flow of objects as they pass a user defined boundary. The application is ideal for retail environments, schools, banks, recreation facilities, prisons, airports and other environments that require intelligent customer and operational insight despite constraints on budgets, bandwidth and IT infrastructure support.

"Aimetis is excited to be among the first to launch an embedded video analytics application on the AXIS Camera Application Platform," says Marc Holtenhoff, CEO, Aimetis Corp. "The Aimetis People Counter is ideal for both small and large camera deployments, providing an accurate stand-alone solution for leveraging video data for operational intelligence."

"AXIS Camera Application Platform was launched so that our Application Development Partners continue to leverage their expertise and develop video analytics needed by the security market, while Axis focuses on building the best in network cameras," says Fredrik Nilsson, general manager, Axis Communications Inc. "The Aimetis People Counter does this by providing real-time intelligence and making it possible to use the camera both for surveillance as well as business intelligence – making the deployment of video analytics more scalable and cost-effective for end-users."

The embedded Aimetis People Counter executes video analysis and reporting directly on IP video edge devices, eliminating bandwidth and hardware required for sending video data to a central server. In addition, The Aimetis People Counter integrates easily with Video Management Software, such as Aimetis Symphony™, to leverage meta-data and enhanced functionality.

Aimetis People Counter will be available for purchase through distribution starting on April 15, 2010.

About Aimetis

Aimetis, a Senstar company, simplifies the management of network video for security surveillance by offering smart solutions with the lowest total cost of ownership for our connected world. Combining an industry leading video management system with integrated analytics and centralized management in the cloud, Aimetis delivers the most scalable and easiest to use video management platform on the market. Founded in 2003, Aimetis has established itself as a global leader in intelligent video management from its headquarters in Waterloo, Canada. Aimetis has distributors and certified partners in over 100 countries and serves a variety of industries, including retail, transportation, and others.

David Tubbs
+1 (519) 746-8888 x268